With the B-Elite Project, my team and I spearheaded the launch of overall rebrand for the entire company. It introduced a newly simplified brand mark, a refreshed color palette, specific hero photography, creative packaging, a new graphical user interface for fullsite/mobile/native, and a beautiful new essence for the brand to take forward. This brand has cascaded through the entire company as a whole.
My career spans brand strategy, graphic design, motion, UXUI, product design, product management, environmental design, packaging design, and clothing design. I have dabbled in film, industrial design, wearable trackers, and interior design. I have worked with some of the world’s largest brands including: Hewlett Packard, Billabong, Hurley, Bodybuilding.com, and more. I believe in art and design’s ability to enrich people’s lives and have experience helping brands execute multi-platform, multi-channel strategies to positively impact growth and achieve business goals.