Remember when the world was supposed to end in 2012? Well obviously it didn’t and some might say “HA! Those Mayans didn’t have a clue!” But they’d be missing the point. The truth is, the Mayans didn’t believe 2012 was the end of the world but rather the end of an era and the beginning of a new one! I was approached by Klear Digital (who had secured a contract with the Guatemalan Government) to produce a campaign to boost tourism in Guatemala. For this campaign I created various campaign concepts and slogans focusing on the unique features of the country. Here you can see some of the high level concepts. The campaign included billboards, taxi tops, car wraps, social media, street signage, radio adverts, and more. It was a blast!
- Branding
- Creative Direction
- Photography